He ensures that Royal Selangor continues to design and produce beautiful and relevant products for today’s discerning consumers. Since its founding in 1885, Royal Selangor International Sdn. Bhd. has become synonymous with innovation and quality, and its products are sold in over 20 countries around the world.
His other experiences lie in the motorsports and automotive industry. After having worked as a design engineer in Formula One with Team Lotus International and Nissan Motorsports both in the UK, he returned to start up TVR Sports Malaysia Sdn. Bhd., a boutique sports car manufacturer.
After 10 years in the automotive industry, Yoon Li was invited to join the family business, Royal Selangor International Sdn Bhd, and today he is a steward of the business alongside his cousin Tien Yue.
He holds a Masters in Manufacturing Engineering School from the University of Birmingham, UK and an MBA from IMD, Lausanne Switzerland.