Goh Xin Yuen is the 2nd generation family business owner of Rovski Group of Companies. He led the company for 11 years and growing the local automotive chemical business into a regional business of chemical manufacturing, agriculture, developments and aviation MRO.
Xin Yuen has since 2019 stepped aside in the business to professional management. Working just 1.5 hours a week, it led to a lot of free time and hence delving into cryptocurrency, NFT and all things metaverse. He is now taking that learning to again lead the company in developing a metaverse identity and strategy to evolve into the next stage of meeting customer needs.