He has set up several social businesses and community transformation projects empowering the poor and addressing systemic poverty. He has also shared and helped many government agencies and corporates develop their corporate social responsibility and shared value initiatives including Bank Negara Malaysia, Danone Dumex, Exxonmobil, Prudential PRUKasih and others.
He is a founding member and on the Board of Trustees to Yayasan Generasi Gemilang, a not-for-profit welfare foundation focused on nation building by raising an exemplary next generation and strengthening families. He also serves in the National Community Development Committee of the National Council of Welfare and Social Development Malaysia as well as the Neighbourhood Outreach Committee of the Malaysian Crime Prevention Foundation. He has advised Government in various capacities on social welfare policies and community transformation and also represented on the ASEAN Consultative Forum.